As Shakers began to focus on developing it's core idea, reinventing work, both marketing and design agreed that the current logo & overall identity was not aligned with what we wanted to communicate. We started working on redesigning our identity a few weeks ago, and we started to gradually update our public image.
Our logo got simpler and easier to read, and we added a few colors to the design system. I was specially pleased with the fact that the starting S resembles the high-voltage emoji ⚡, which was the emoji we worked with the most, since it's colorful, electric & fast.
We also started working on a new, friendlier UX. Although a lot of animations were not initially released, we re-did all the buttons in the website to be a little interactive on hover and click events. The arrow either expands to the right, or expands to the left, pushing the text a little to the left as well.
For preference selection, we worked with bubbles! We thought it was a very visual way to communicate a lot of available options for the user to choose. The basic bubble was also interactive, its box-shadow, border, background and color change if the user selects them.
Work
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Life
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Balance
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If you want to know more about how Shakers is working to reinvent work, let us tell you all about it by visiting our website. You can do our onboarding process to stay tuned for updates regarding the product development and how the company is doing!